If you're new to the video ad technology space, getting your head around all of the various concepts and industry players can be quite a challenge. In this post, I'll lay out a foundation of understanding. Read more Video Ad Tech 101
Google's DoubleClick for Publishers (DFP) is a popular ad server that can be used to deliver video advertising. In this post, we'll take a look at the how Google's video ad serving technology works. Read more Video Ad Serving with Google DFP and the IMA SDK